The image and values transmitted by Le Guérandais Guérande Salt:

• It comes from the Guérande salt marshes where it is produced by the action of the ocean, sun and wind only.
• It is hand-harvested, using the salt workers’ unique, ancestral skills.
• It is 100 % natural and unrefined, and does not contain any additives.
• It therefore offers the pleasure of a totally authentic salt.
• It represents a set of ethics and values important to the salt workers.
• It is a salt used by gourmets and leading chefs.









Le Guérandais Guérande Salt’s reputation
According to the latest BVA survey in June 2006, the “Guérande Salt” brand was the second best-known brand amongst the people questioned.

Flower of salt is known by an increasing number of consumers and Guérande is perceived as being the most authentic, traditional origin for most of them.

Le Guérandais Guérande Salt has fully deserved this new popularity …









Le Guérandais Guérande Salt and advertising
Our visual identity was completely revised in 2005. Our entire range of products was renewed and an advertising campaign was launched in support.